Increase Your Impact
Looking at the concept of "Reach" in tobacco cessation programs, Tobacco Solutions can help you make a 20 percent greater impact on tobacco use.
Here's an example:
Two managed care organizations have identical budgets for tobacco cessation programs and are exploring two different vendors/approaches for providing services. The more expensive vendor (we'll call it The Premium Program) has a documented success rate of 35 percent, while the less expensive vendor (The Value Program) has a documented success rate of 30 percent. Which program will make the greatest impact on tobacco cessation for the sponsoring organization when budgets for the program are held constant?
Case Study #1
The Premium Program
Total budget:
Tobacco cessation intervention:
Number of participants:
Success rate:
Cost per successful quitter:
Case Study #2
The Value Program
Total budget:
Tobacco cessation intervention:
Number of participants:
Success rate:
Cost per successful quitter:
Conclusion
Although the value program had a slightly lower success rate, it actually has an approximate 20 percent greater overall impact on smoking status for the sponsoring organization in that it helps an additional 68 individuals to quit tobacco. This practical example illustrates the power of expanded reach in population-based interventions such as health plan or community wide tobacco cessation efforts.
